Here in Silicon Valley, our world revolves around technology and more recently social media. Our lifestyle has been so integrated with social media that you can rarely be in public without seeing someone on their smart phone checking Twitter, Facebook, Instagram, and other such addictions.
But what’s the relevance of social media to food trucks and why is this post titled as a history lesson you might ask? Let me explain.
Food trucks have become a national widespread phenomenon or at least a revamped phenomenon that has risen in popularity again due to social media sites like Twitter.
Charles Goodnight (1836-1929) was one of the most prosperous cattlemen in the American West and more commonly known as the “Father of the Texas Panhandle.” On a more relevant tidbit of information, he so happens to be the founder of the “chuckwagon”, the ancestor of the modern day food truck.
Charles realized the difficulties of cooking a proper meal during those long cattle runs and took it upon himself to outfit a sturdy old Army wagon with all sorts of antique features of the modern day food truck. There were built in shelves to hold food items less prone to perishing like salted meats. Interior drawers stocked with tableware, utensils, spices, and medical supplies. The wagons even had a water barrel and a sling to carry kindle wood so they could heat and cook their food on the go.
Now fast forward a decent amount of decades ahead and we have the origin of the modern day food truck beginning in Los Angeles.
Mark Manguera had a drunken revelation one night after bar hopping to put Korean barbecue on a taco. With his sister-in-law Alice Shin and celebrity Korean chef Roy Choi, Manguera partnered up to create the famous Kogi Korean BBQ taco truck that continues to fill up previously empty stretches of asphalt with a multitude of hungry customers.
With the help of family and friends, the trio were able to start a social media movement and @kogibbq went viral in 2008.